The Future of Business Intelligence is Augmented

For years, Business Intelligence (BI) has been about dashboards and reports. While useful, this traditional approach is reactive and requires users to manually sift through data to find insights. Augmented analytics changes the game by using AI and machine learning to automate the process of finding and communicating insights.

Instead of just presenting data, augmented analytics platforms can automatically surface anomalies, identify key drivers, and even suggest actions. This frees up analysts from routine data exploration and empowers business users to make data-driven decisions without needing deep technical expertise. It's a shift from data presentation to automated data storytelling.